With over 15 years of international design and cross-disciplinary project experience, Wan Kee Lee has long focused on the connections among industrial design, design strategy, business and culture.

Her projects cover healthcare, consumer electronics, home appliances, robotics and industrial products, partnering with many international and Chinese brands. She excels at linking products, users and stories based on real-life scenarios. Meanwhile, she keenly captures trends, technological and cultural shifts, and translates insights into design opportunities with innovation and commercial value. She firmly believes that good design is more than "aesthetically pleasing"; it should connect with the real world and create long-term value and impact.