In recent years, Hebei’s characteristic industrial clusters have registered robust growth. Hebei‑based industries including Baigou luggage & bags, Qinghe cashmere and Anping wire mesh have gained rising influence in domestic and international markets. A growing number of Hebei enterprises are shifting from “product export” to “brand global expansion”. Nevertheless, they still face challenges in areas such as internationalized design language, refined brand positioning, and systematic channel layout. How to win recognition from overseas consumers with more competitive designs and brand images has become a key issue for the high‑quality development of industrial clusters.

To better support Hebei’s characteristic industrial clusters in exploring international markets

Build a matchmaking bridge for design and brand global expansion

2026 Hebei International Industrial Design Week

Newly‑planned Exhibition Zone: International Empowerment · Clusters Going Global

Hebei Design & Brand Global Expansion Matchmaking Conference

Two major global‑expansion‑themed events

Adopting the format of “Exhibition Display + Case Sharing + Supply‑demand Matchmaking”

Comprehensively help Hebei industrial clusters open up the full global‑expansion value chain

01

Preview of Exhibition Content

Exhibition Zone: International Empowerment · Clusters Going Global

Covering a total area of 1,000 ㎡, this exhibition zone brings together international design and innovation resources. It focuses on the core demands for the international‑oriented development of Hebei’s characteristic industrial clusters and design‑driven global expansion. It helps Hebei industries shore up weaknesses in brand global expansion and connect with global markets.

01 Republic of Korea

Rooted in the Oriental aesthetics of “blank space, simplicity and harmony”, South Korea’s industrial design has developed a concise, elegant and East‑West‑integrated design style through industrial practice and exploration, achieving a leap from imitation to global leadership.

BondClip，A wireless mouse engineered to maximize user experience and portability. It features an exquisite compact shape and is easy to carry around.

Memoket，A smart AI‑powered wearable device. Its modular structure supports four wearing modes: bracelet, Apple Watch band, lanyard and brooch clip. It is designed to blend naturally into daily life.

LOTUS LEAF Multi Griddle，Designed with sophisticated structural engineering, this multi‑purpose griddle has a slightly concave cooking surface that naturally gathers food ingredients and juices toward the center. The radial reinforcing‑rib structure at the bottom balances stability and light weight, winning wide acclaim from consumers.

OMNIFIT Brain，A medical‑grade head‑mounted device for brain‑wave measurement and training. It can connect to dedicated AI applications to enable brain‑wave monitoring and mental training.

02 UK

The United Kingdom is the birthplace of the Industrial Revolution and also the cradle of modern industrial design. Rooted in functionalism, British design adopts material honesty and restrained simplicity as its aesthetic language. It continuously strikes a balance between traditional craft ethos and modern industrial rationality, and is always imbued with public‑oriented social concern and British humour.

Game controller，equipped with a charging dock and wearable shoulder strap. Adopting resistance‑based design to deliver exercise load, it enables comprehensive full‑body strength and aerobic training, allowing users to achieve integrated training goals through entertainment.

Wearable health device activates the vagus nerve via non‑invasive stimulation to regulate the balance of the autonomic nervous system. It helps relieve physical fatigue, ease anxiety and improve sub‑health conditions of both body and mind. Powered by a built‑in battery, it is cable‑free, portable and easy to wear. Suitable for multiple scenarios such as office breaks, commutes and pre‑sleep relaxation, it provides users with non‑pharmacological health intervention solutions anytime and anywhere.

A check‑in suitcase nestable inside carry‑on luggage. Centered on sustainability principles, it is manufactured from renewable materials. Its modular structure enables quick disassembly, facilitating component repair, replacement and material sorting for recycling. This extends product service life and builds a closed‑loop sustainable system spanning from production to recycling.

Modular Build‑It‑Yourself Headphones for Children,A modular assembly‑type headset designed for kids, integrating DIY experience with eco‑friendly sustainability concepts. Featuring a glue‑free modular design, its safe and user‑friendly components allow children to assemble the headset without tools, fostering their curiosity for exploration and spatial thinking during hands‑on practice. The whole unit can be disassembled for recycling and component reuse to reduce electronic waste, helping children develop environmental awareness. Both fun and educational, the assembly process transforms product usage from “passive reception” into “active creation".

03 Germany

German industrial design is the cornerstone of the modern design system. Built on four pillars: rationality, functionality, systematic thinking and precision, it has profoundly shaped global design paradigms. The core value of German design lies not in superficial "style", but in its methodology: problem‑oriented thinking, systematic framework and quality‑oriented bottom‑line principles.

Halo Audio‑Visual Meditation Eye Mask,an immersive meditation‑aid device integrating light therapy and sound therapy. Adopting audio‑visual synchronized stimulation technology, it regulates brain‑wave rhythms and guides users to quickly enter a deep‑relaxation state.

F27 Foldable Lampshade,Made of flat metal sheets, it enables free DIY assembly with its flattened‑structure design. Featuring an innovative clip‑on mounting structure, it supports fast tool‑free assembly, balancing assembly fun and practical convenience. Its foldable structure greatly reduces package volume for easy transportation and daily storage. Equipped with a universal lamp base fitting, it is compatible with various ordinary light bulbs and fits diverse lighting scenarios such as home and office use.

PM1,Generative White‑Noise Speaker,built to create soothing acoustic environments. Instead of playing pre‑recorded audio, it generates noise signals locally on the device. By masking disturbing and uncomfortable ambient sounds, it helps users relax and improve concentration, building a more peaceful atmosphere for work, rest or sleep.

(Above shows only a partial display of exhibits)

More Wonders Await in the Exhibition Zone

Cutting‑edge design works from dozens of countries and regions

Award‑winning masterpieces of international design awards

Benchmark practices for design‑driven global expansion

From creative inspiration to commercial implementation

Informative content and pleasant surprises at every step

Sep 21‑23

More exciting highlights await your on‑site exploration

02

Case Sharing + Supply‑demand Matchmaking

Hebei Design & Brand Global Expansion Matchmaking Conference

The Hebei Design & Brand Global Expansion event will be held at the Green Building Exhibition Center of Xiongan New Area on September 23. Ten benchmark enterprises in the global‑expansion sector, including Hebei International Trade Group, Chuangfu Blue Ocean, Guorui Information, JD Industrial, Alibaba.com, Shopee and Yihai Chuangteng, will gather here. Through case sharing and supply‑demand matchmaking, the event helps Hebei enterprises build a full‑fledged global business chain.

Overseas Expansion Platform Introduction

01

Hebei International Trade Group Co., Ltd.

Leveraging the national strategic platform of Xiongan New Area, Hebei International Trade Group Co., Ltd. integrates provincial foreign‑economic and trade resources. It focuses on four major sectors: international trade, supply‑chain services, cross‑border e‑commerce and financial empowerment. By building a three‑in‑one service system consisting of online platforms, offline carriers and overseas nodes, the Group accelerates the development of a world‑influence, hundred‑billion‑level comprehensive international trade hub integrating trade, logistics, finance and digital services.

The Group mainly operates the platform “Jimao Yitong” (www.hebjit.com). It integrates six functional modules including brand exhibition, online transaction, intelligent customs declaration, payment & settlement and tax refund application, and was officially launched in May this year.

02

Hebei Chuangfu Blue Ocean International Trade Consulting Service Co., Ltd.

Founded in 2014, Hebei Chuangfu Blue Ocean International Trade Consulting Service Co., Ltd. is Hebei’s only practical consulting institution focusing on the certain growth of overseas‑bound enterprises. It provides foreign‑trade enterprises with specialized services including overseas‑expansion strategy formulation, overseas market development plans, brand globalization, product globalization, growth of key overseas clients, organizational reform and talent upgrading. Its business covers industries such as hardware, apparel, food, chemical engineering and building materials.

The company serves leading foreign‑trade enterprises in Beijing‑Tianjin‑Hebei region, Shandong, Shanghai, Zhejiang and other advanced foreign‑trade provinces and cities. It has provided services for nearly 100 top leading foreign‑trade clients in Shijiazhuang, with the total operating performance of served clients exceeding 2 billion US dollars.

03

Hebei Guorui Information Technology Co., Ltd.

Hebei Guorui Information Technology Co., Ltd. (Guorui Info) is a high‑quality sci‑tech enterprise with multiple provincial‑level qualifications. It has obtained 48 software copyrights and patents.

In 2023, it established the “Mao Qihang” Shenzhen Cross‑border E‑commerce R&D and Operation Center, providing tailor‑made one‑stop integrated overseas marketing and promotion solutions for Chinese B2B enterprises. Relying on cutting‑edge search algorithms, artificial intelligence, big data and digital social marketing core technologies, the company has served more than 10,000 foreign‑trade enterprises. It regularly offers diversified overseas‑expansion services including foreign‑trade independent website construction, Google overseas marketing, overseas social platform promotion and AI big‑data precision customer acquisition, fully empowering foreign‑trade enterprises to explore overseas markets.

04

JD Industrial Co., Ltd.

JD Industrial is a sub‑group under JD Group focusing on industrial supply‑chain technology and services. It provides professional and reliable digital‑intelligent supply‑chain technology and service solutions for industrial enterprises across all industries and of all types. It has developed tools including the Kaimaituo standard commodity library and the intelligent agent for industrial product commodity governance, and created the “Taipu” digital‑intelligent supply‑chain solution. It serves more than 11,100 key enterprise clients and millions of small‑ and medium‑sized enterprises, offering around 97.7 million SKUs, and cooperating with over 205,000 manufacturers, distributors and agents.

05

Alibaba.com

Alibaba is a B2B e‑commerce platform founded in 1999, consisting of two core businesses: Alibaba.com and 1688. As a business segment of Alibaba Group, Alibaba.com is committed to developing full‑link cross‑border B2B services. The platform currently covers 250,000 enterprises nationwide with over 50 million global B‑side buyers. Alibaba.com divides the country into seven major regions. The Northern Region alone has more than 30,000 enterprises, whose GMV growth rate has ranked first nationwide for three consecutive years. 2025 marks a year of strategic transformation for Alibaba.com. Powered by full‑scale AI, it fuels the growth of foreign‑trade enterprises, driving cross‑border business from the B2B era toward the A2A era.

06

Shopee

Shopee is a leading e‑commerce platform covering Southeast Asia and Brazil. It builds one‑stop cross‑border overseas expansion solutions for enterprises, featuring cost‑effective local fulfillment solutions, a marketing matrix for precise traffic acquisition and conversion, as well as comprehensive operational support from growth systems, language services, payment channels and third‑party ecosystem partners. It empowers numerous cross‑border sellers to localize their businesses and succeed globally. In 2025, Shopee recorded 13.9 billion total annual orders, a year‑on‑year increase of 27%. It ranked No.1 in total user usage time among global shopping apps on Google Play, and took the top spot in both monthly average active users and total user usage time for shopping apps in Brazil.

07

Guangzhou Yihai Chuangteng Information Technology Co., Ltd.

Guangzhou Yihai Chuangteng Information Technology Co., Ltd. is a professional digital‑marketing consulting institution dedicated to empowering Chinese enterprises to go global. Founded in 2017, it has set up 20 branches worldwide and provided integrated overseas marketing services for more than 4,000 Chinese enterprises, helping them expand into global markets and build brand images.

The company offers full‑chain digital marketing and growth services covering nearly 70 overseas platforms including Google, Yandex, LinkedIn, Meta, YouTube, VK, TikTok, Bing and X, together with macro market‑entry strategies. It helps Chinese enterprises connect with the world while preserving their unique identity and values.

More information on overseas‑going platforms is being updated……

The event features on‑site communication and matchmaking sessions. Participating enterprises can have face‑to‑face discussions with overseas service providers and e‑commerce platforms to achieve precise supply‑demand matching.

Enterprise participation slots for this matchmaking conference are open to enterprises across the province.

You are cordially invited to sign up!

Target Participants

·Enterprises within Hebei’s characteristic industrial clusters with intentions for global expansion or already engaged in related overseas businesses;

 ·Manufacturing enterprises aiming to improve their products’ adaptability to overseas markets;

·Enterprise decision‑makers seeking to build international brands and develop cross‑border marketing channels.

Benefits of Participation

Forward‑looking Insights: Learn practical cases from ten major platforms at one go, grasp the latest trends of brand globalization as well as referable and implementable overseas‑expansion methodologies.

Resource Networking: Expand connections within the global‑business ecosystem, and gain access to high‑quality overseas channels and service resources.

Precise Matchmaking: Conduct face‑to‑face communications with service agencies and e‑commerce platforms to obtain one‑stop solutions.

Registration Method

Long‑press to scan the QR code and click “Reserve Visit”

Enter the “Conference Events” registration portal

For further details about the matchmaking event, please contact

Manager Li: 18280213629

Registration Deadline

September 22, 2026

(Limited to 100 participants only!）

From “Hebei Manufacturing” to “Hebei Brands”

From product exports to design‑driven globalization and brand globalization

Hebei’s characteristic industrial clusters are embracing new opportunities for global development.

September 23，Xiongan New Area

We invite you to embark on a new journey toward globalization for Hebei’s industrial clusters!