When traditional industries meet innovative design 

When manufacturing strengths collide with creative power 

An in‑depth dialogue on transformation and breakthrough 

Is set to unfold in Xiong’an New Area

Hebei International Industrial Design Week (HIDW) has been successfully held for 8 consecutive years. It has staged more than 240 design matchmaking sessions, connected over 1,700 cluster enterprises across Hebei with targeted supply‑demand channels, and delivered a host of outstanding design achievements for local implementation. The ripple effect of industrial design in boosting industrial growth keeps expanding.

At present, Hebei’s light‑industrial clusters stand at a critical stage of transformation and upgrading. Faced with dual pressures of consumption upgrading and market segmentation, enterprises have growing demands for fashion‑driven product design, brand building and online‑oriented renovation.

September 21

As a flagship session of 2026 Hebei International Industrial Design Week, the Industry × Design Matchmaking Event targets common challenges confronting Hebei’s consumer‑oriented light‑industry clusters, including bicycles & children’s bikes, luggage and food sectors. It leverages fashion design to elevate product aesthetics and brand design to build complete value systems, charting a new course for industrial upgrading through dual‑driven growth.

01 Fashion Design Matchmaking Session

Fashion design fuels product renewal and market breakthrough. It helps businesses shift from mere functional supply to aesthetic‑led development, and from copycat followership to trend‑setting leadership. By decoding trends, renewing appearances and optimizing user experience, design endows products with stronger visual appeal and emotional resonance, enabling enterprises to stand out from homogeneous competition and translate design capability into tangible product competitiveness.

This session focuses on product styling, trend forecasting and user experience. Distinguished representatives from home and abroad will share cutting‑edge theories and real‑world cases, including the Milan Fashion & Design Association, Jiangnan University School of Design, Thailand’s Blue‑Black‑Orange Design Studio and Farmgroup Creative Consultancy. An on‑site networking segment will follow to efficiently connect design resources with industrial demands.

14:30–15:20 Keynote Speeches

Paolo Gorni

Executive President, Milan Fashion & Design Association With nearly 30 years of experience in fashion design and jewellery business management, Paolo Gorni has served as Business Director for multiple leading brands and maintained deep partnerships with major Italian retail platforms. He also manages a landmark fashion venue in Milan. As Executive President of the Milan Fashion & Design Association, he collaborates with industry specialists from brands such as Armani to deliver comprehensive corporate consulting and build bridges for industrial cooperation between China and Europe.

Ren Xiangfang

Associate Professor, School of Design, Jiangnan University Deputy Director, Smart Design & Wearable R&D Center PhD in Design, joint PhD training at the National University of Singapore. He has presided over 8 provincial and municipal research projects and established university‑enterprise partnerships with PLA General Hospital (301) and China Aerospace Science and Technology Corporation. He also holds multiple academic and industrial positions including Executive Secretary‑General of the China National Garment Association Smart Wearable R&D Center, committee member of the Chinese Institute of Command and Control, Vice Secretary‑General of the Chinese Association of Anthropology and Ethnology Ethnic Costume Research Committee, Executive Committee Member of U8 World Innovation Summit and Curator of RCA China Forum. He is a recipient of the 2023 Jiangsu Provincial Double Innovation Program, 2025 Wuxi Taihu Social Science Outstanding Young Talent and 2026 Hong Kong Taiping Youth Scholar. His honours include the Outstanding Contribution Award for the visual design of Beijing 2022 Winter Olympic and Paralympic Games uniforms and the Gold Award of China Creative Design.

Siam Attariya

Creative Director, Blue‑Black‑Orange Design Studio Vice President, Thai Graphic Designers Association Based in Bangkok, Siam Attariya specialises in branding, visual identity, information design and exhibition design. He became an AGI (Alliance Graphique Internationale) member in 2015 and is a co‑founder of the Thai Graphic Designers Association. He has served as jury member for renowned awards including Golden Pin Design Award and DFA Design for Asia Awards. He believes design should deliver positive value to the public, society and daily life beyond aesthetics and commercial gains.

Tap Kruavanichkit

Creative Director, Farmgroup Based at Bangkok‑based creative consultancy Farmgroup, Tap focuses on branding and experience‑led projects. He empowers business growth, preserves local cultural heritage and supports community development through design, with rich practical expertise in brand strategy and creative implementation.

15:20–16:00 On‑site Matchmaking

Network face‑to‑face with keynote experts, design agencies and peer manufacturers, explore tailored solutions and identify transformation pathways through idea exchanges.

02 Brand Design Matchmaking Session

Brand design serves as a core engine for the upward development of traditional industrial clusters. It facilitates the transition from OEM manufacturing to independent branding and transforms isolated enterprises into interconnected cluster ecosystems. Guided by regional public brands and supported by a matrix of corporate brands, businesses can escape low‑price competition, upgrade the whole industrial chain and convert manufacturing capacity into sustainable brand equity.

This session centres on brand positioning, visual identity and marketing communication. Representatives from internationally recognised branding agencies including VEIG DESIGN, Hanndeeday Creative Consultancy and Pantone will unpack proven brand‑building methodologies. On‑site networking will help cluster enterprises realise value upgrading from individual products to holistic brands.

16:00–16:45 Case Sharing & Keynotes

Jang Jaeyong

CEO & Design Director, VEIG DESIGN Jang Jaeyong leads South Korea’s VEIG DESIGN, specialising in brand strategy, visual identity, product and spatial design. Through continuous creative practice, he generates new value and explores frontiers of design via diverse projects and global collaboration.

HyunKyung Lee

Founder & Director, Hanndeeday Headquartered in Bangkok and founded by a Korean creative, Hanndeeday gathers artists and designers from across Asia to share stories and produce original content. Its core offerings cover design planning and exhibition curation. At the intersection of Southeast Asia’s cultural diversity and creative vitality, Hanndeeday delivers meaningful, impact‑driven projects.

Ivan Huang

Business Development Director, Pantone China Ivan Huang began his Pantone colour business in 2013 and built Pantone’s e‑commerce ecosystem in China. Officially joining Pantone in 2017, he oversees China business development strategy and serves famous domestic and international brands. His projects have won multiple prestigious accolades such as Golden Lens Award, Huxiu Award and IAI Global Design Award. Drawing on extensive industry experience, he helps brands establish professional colour management workflows and select appropriate colour tools.

16:45–17:30 On‑site Matchmaking

Engage in direct exchanges with specialists, design studios and fellow manufacturers, discuss practical solutions and discover viable routes for corporate transformation through creative dialogue.

More authoritative institutions, platforms and specialists in fashion and brand design are joining continuously…

INVITATION

Recruitment now open for a limited time We sincerely invite representatives from Hebei’s bicycle & children’s bike, luggage, food and other consumer‑oriented industrial clusters to gather in Xiong’an for this grand event. Discover new opportunities through idea collisions, forge partnerships via targeted matchmaking, and jointly advance Hebei’s characteristic industrial clusters toward higher value chains.

VENUE

Conference Hall, 2nd Floor, Building 1 Green Building Exhibition Center, Xiong’an New Area

DEADLINE

Registration closes by September 20, 2026

HOW TO REGISTER

Long‑press and scan the QR code, select “Book Exhibition Visit”, then enter the “Conference & Events” registration portal. Limited to 100 participants only!