THE END DESIGN® is a new visual design team founded in 2018. The post-95s cross-disciplinary members are keen to explore new possibilities of visual design by using multi-media expression methods. They advocate using "new visuals" to promote "new consumption" and achieve "new brands" and are committed to making visual design an effective way of communication for brands. They continue to provide creative visual design services for many new consumer brands and cultural and art institutions.

Their works have won many domestic and international design awards. In 2020, they won the British D&AD Awards Next Designer Next Pencil, becoming the first designer/team in China to receive this honor.