Founded in 2015, Insta360 is a globally recognized brand specializing in intelligent imaging technology based on panoramic technology. Through independent research, development, and technological innovation, Insta360 meets consumer needs for imaging in various scenarios and provides smart imaging solutions for different industries. Insta360's main product categories include consumer-grade smart imaging devices, professional-grade smart imaging devices, accessories, and other products. In December 2021, Insta360 was selected as a national-level "Little Giant" enterprise specializing in niche sectors; in the same year, it won the national-level manufacturing individual champion award. Insta360’s products have also won internationally renowned design awards such as Japan’s Good Design Award and were featured on TIME Magazine's list of the Best Inventions of 2020, becoming the only action camera to be selected and showcased on the cover.

Insta360 has also established strategic partnerships with brands like Leica Camera in Germany and Google in the United States. In March 2018, Insta360 officially entered global Apple retail stores and has since launched six products,  making it the only panoramic imaging brand introduced by Apple stores to date.