Shanghai Free-Line Cultural and Creative is both a design agency and a creative company. The main business is to provide product design services, strategies and consulting. Founder Young Song holds Master’s Degree from Goldsmiths, University of London, and Bachelor's degree from Central Academy of Fine Arts, China. As a global awards winning designer, Young has been deeply engaged in product design industry, with dozens of successful commercial projects and independent design works. Committed to better combining commercial and art passion, Shanghai Free-Line was established in 2021. The company also runs its own designer brand SUPA RARE, which operates at the intersection of art and functionality to create a dreamy universe of richly colored furniture and useful daily objects.