As a high-quality Q&A online community, Zhihu gathers the most creative people in the fields of Chinese Internet technology, business, film and television, fashion, culture and other fields, and condenses a lot of high-value content that is interesting and trustworthy.

As of June 30, 2021, Zhihu has accumulated about 420 million pieces of content and more than 49.5 million creators. In the second quarter of 2021, Zhihu's average monthly active users (MAU) were 94.3 million, the average number of monthly paid members exceeded 4.7 million, and the average number of monthly active creators was about 3.6 million, of which the average number of monthly video creators increased by 75% year-on-year, and the development effect of video was remarkable.

Zhihu City, deeply connects local users, gives full play to the four core advantages of focusing on local users, deeply cultivating offline scenarios, cross-border joint marketing, and expanding national linkage, combines diversified marketing gameplay, fully runs through online and offline communication links, helps brand information penetrate in an all-round way, plays with fancy marketing scenarios, provides more professional solutions for partners' urban marketing, and continues to stimulate the vitality of urban business.